How To Make Your Keratin Treatment Last Longer
2 days ago
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Want silky, frizz-free hair to last months? Learn how to make your keratin treatment last longer with these easy tips and product recommendations!
Maintaining Your Hair Color Between Salon Visits
6 days ago
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Maintain your hair color between salon visits with these expert tips. Protect your hue and extend its life using the best care methods and products.
Hairspray vs. Mousse: Which Product Should You Choose?
9 days ago
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Hairspray and mousse are both beneficial styling tools but with different uses. We’ll help you decide whether you should use hairspray or mousse.
Tips for Protecting and Fixing Damaged Hair
14 days ago
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Learn how to protect and repair damaged hair with expert tips. From minimizing heat styling to using deep conditioners, restore your hair's health and shine!
How To Choose the Best Leave-In Conditioner for Your Needs
Leave-in conditioner is a game changer for any hair care routine. We’ll discuss how to choose the best leave-in conditioner for your hair needs.
10 Haircare Essentials Every Woman Should Have
The key to a good haircare routine is integrating the right products. Here are ten haircare essentials every woman should have for healthy, beautiful hair.
Understanding pH in Hair Products: Why Does It Matter?
Discover why pH-balanced products are key to healthier, shinier, and more manageable hair. Learn why pH matters and how to choose the best products.
Tips and Tricks: How To Use Hairspray Like a Pro
Master your hair game with these expert tips for using hairspray. From taming frizz to adding volume, learn how to style like a pro with the perfect spray.
Tips for Creating a Simple Hair Care Routine
Create a simple hair care routine with tips to match your hair type, choose the right products, and maintain healthy, gorgeous locks effortlessly.
Tips & Tricks: Hair Care for an Active Lifestyle
If you love working out and staying active, tailoring your haircare appropriately is important. Here are hair care tips for an active lifestyle.
Benefits of Using Paraben & Sulfate Free Hair Care Products
Discover the benefits of paraben- and sulfate-free hair care. Protect your hair, scalp, and the planet while enjoying softer, healthier locks today.
Choosing the Right Texturizing and Volumizing Hair Products
Are you looking to add beachy texture or sky-high volume to your hair? Here’s how to choose the right texturizing and volumizing hair products.
Understanding Hair Frizz & How To Reduce It
Are you tired of dealing with unmanageable frizz that can instantly ruin a good hair day? Here’s a guide to hair frizz and how to reduce it.
Preventing Hair Damage From Cold Weather
Learn how to keep your locks hydrated, static-free, and healthy when temperatures drop with these tips to prevent hair damage from cold weather.
Protect Your Hair from Sun and UV Damage
Summertime brings sunny days and outdoor activities, but along with the fun, comes the potential ...
Beach and Pool Days? Protect Your Hair with These Tips!
Getting ready for some fun under the sun? It's beach and pool time! And, we've got you covered wi...
Dutch Braid
Creating a Dutch braid using IT Hair Spray Family and IT Essentials No. 12 Shape and Finish Memory Lock Hair Spray is easy and effective.
OK! 2019 Grammy Party
Everyone at KBI grabbed their glammiest outfits this February to mingle with music stars at the 2...
TMG Pre-Oscar Luxary Suite
IT Hair Care was honored to participate in the TMG Pre-Oscar Luxury Suite in 2013, an exclusive 3-day beauty and style destination lounge in Beverly Hills in preparation for this year’s 85th annual Academy Awards. Many of the celebrity hairstyles seen on the red carpet at the 2013 Oscars were the work of IT Hair Care’s stylist team...
IT Brands Makes a Splash at Style LA: Swim & Resort Runway Show
What’s the latest Hollywood Buzz this week? IT BRANDS Runway Debut at Style LA! Celebrities and Hollywood’s glitterati in attendance at the annual Style LA fashion extravaganza last week were all buzzing about IT Brands hairsprays. An inside beauty secret for years, the newly designed PINK IT can made it’s appearance on the runway at..
FIDM’S PASSIONATELY PINK DAY
In the midst of Breast Cancer Awareness Month, Freeze IT was on campus at the Los Angeles Fashion Institute of Design and Merchandising on October 19th for Passionately Pink Day.
Freeze IT was honored to team up with FIDM to spread the word about breast cancer awareness to their students and faculty. Each Passionately Pink Day attendee received a special edition pink...
Susan G. Komen Designs For The Cure Gala
On October 28th American Fashion Designer David Meister hosted the first annual Designs for the Cure Gala to benefit Susan G. Komen Los Angeles. In partnership with the Otis College of Art and Design, the “pink tie” gala brought together the world of fashion, celebrities and cancer survivors to raise funds for breast cancer screening...
IT Brands at the Superbowl
FREEZE IT MEGA FREEZE HAIR SPRAY featured at the 2015 Super Bowl on Arizona Midday.
IT Brands Sponsors Varsity National Cheerleading Association
It Brands is excited to announce the partnership with Varsity’s 2012 National Championship season! IT Brands will create the ultimate beauty lounge at each of the 17 championship events where cheerleaders can hang out in between competitions, get their hair touched-up by IT Brands’ celebrity stylist Patrice Bisiot, take fun photos with their teammates, and enter to win up to $2,000 in Macys gift certificates! KBI has worked with Varsity in 2012, 2013, 2014.
SOCIETY OF SINGERS ELLA AWARD CEREMONY
Freeze IT is proud to have been a part of Society of Singers’ 20th annual Ella Award honoring Smo...
